BRANDING & LOGO DESIGN
Creating an emotional corporate image is our branding; your logo is an icon or mark used in its simplest form to identify your business.
Here is how they work together…
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
We meet with you to gather your perspectives, business models and current approach of communication with your customer. Our skills in sales, marketing and communication tied with visual design implementation create a tailored package for you to think about. Then, and only then when we have determined that we are on the same page when it comes to the image you wish to create for your business – we put pen to paper sort of speak; providing a variety of logo variations for you to choose from.
Next colour and taglines; tweaking the logo with the brand and identity in mind happens naturally at this point.
The full picture flourishes in front of your eyes. Lets start talking.